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Award-Winning Companies Do This

Do you know what successful companies that win awards actually do to enter the finals and reach the throne? We have analysed many of our previous winners from customer experience programmes that we organised - and this is what they do well.

Follow their example, and you will increase your chance of entering the Hall of Fame with your CX achievements!

Let the results speak

Successful companies stay away from bragging or throwing bland, valueless content at their audience. Instead, they put the focus on their results: what they achieved and how exactly they helped their customers. Specific, measurable results are one of the best ways to promote a company and its services.

Tell a fantastic success story

Business success also requires telling a good story. Companies at the top understand the value of having a brand, and they all have a great story to tell. The story is always connected to how the company can help the customers fulfil their needs; it should have a captivating beginning, an engaging middle and an effective ending.

Never stop improving

The only way to delight the customers year after year is through constant improvement. All our winners know this, and they are always bringing about new solutions and ideas that improve their customer experience and push the company forward. High-achieving organisations understand the value of: "the more you know, the more you grow".


If you want to increase your chances of reaching the finals and getting an award, you need to prepare well. An essential document you should read is our plan2win® - a personal guide for your awards journey.

With the help of this document, you will learn:

* how to choose the right category (-ies)
* how to write a rock-solid entry
* what the judges are looking for

The plan2win is available for FREE DOWNLOAD here. Get in the race for awards and prepare for presenting your best results! See you at the Turkey Customer Experience Awards!