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There are 27 categories this year, each of which recognises a particular aspect of CX excellence. Take a look below, and remember: you can enter as many as you like!.

We’ve divided the categories into three main sections:

CX Classics: recognising the different aspects shaping a world-class CX strategy

CX Evolution: celebrating emerging trends in the CX world

CX Professionals: honouring the teams and leaders that are key to CX success

CX Classics

Customers at the Heart of Everything: Sponsored by Sendeo

This is one of our most popular categories/ and with good reason! If an organisation really wants to excel at CX/ customers need to be front and centre. Are your customers at the heart of what you do? How do you show that you cherish them? Show us and join the awards finalists!

Customer Experience in the Crisis

This category is reserved for companies that have provided excellent customer experience during a crisis, overcoming the odds to achieve great results. If you've managed to delight your customers during troubled times, this is the place to share your achievements with the judging panel!

Customer-Centric Culture

Company culture is what drives an organisation forward. It involves all the ways in which tasks are performed, how employees behave and treat each other, as well as the customers. This category is reserved for companies who can prove that their culture is focused on putting customers first.

Customer-Centric Culture - Retail

B2B Customer Experience

In essence, business-to-business is no different than business-to-consumer - both depend on people. Ifyou want to succeed at B2B, you need a well-planned and carefully implemented CX strategy. Show us how you have created a winning strategy to achieve phenomenal B2B results!

Best Customer Service (up to 10,000 employees)

Best Customer Service (over 10,000 employees)

Best Use of Insight & Feedback

An organisation won’t be able to improve and grow unless it listens to what its customers are saying. What customers say can make or break a business, which is why it’s crucial to use customer insights and feedback for growth and improvement. Show us how you have approached this invaluable aspect of CX!

Best Use of Insight & Feedback - Retail and Wholesales

Best Use of Technology: Sponsored by Webhelp

The pandemic has made clear the vital importance of technology to business success. With organisations across Turkey making innovative use of new tech tools/ this is your chance to show how you’ve put them to fantastic use – and enhanced the customer experience as a result.

Best Use of Technology - Retail and Wholesales

Best Use of Technology - Financial and IT Services

Business Change and Transformation (up to 5,000 employees)

Business Change and Transformation (over 10,000 employees)

Best Customer Experience Strategy

Any successful customer-centric organisation needs a detailed CX strategy. For this award, you must show the judging panel how you’ve planned every aspect of the customer experience in detail, anticipating pain points and leaving nothing to chance.

Employee-Driven CX

The more we understand CX, the more we realise that employees are essential to its success. This category recognises organisations whose employees are driving incredible improvements to the customer experience, leading from the front line and achieving phenomenal results.

Best Innovation in CX - Large Organisation

Best Innovation in CX - SME

Best Measurement in Customer Experience: Sponsored by Pisano

If you can't measure CX/ you can't manage it! How good are you at this? What methods are you using? The awards in this category are reserved for organisations that have measured CX in a precise and effective way. Show us how it's done!

CX Evolution

Best CX in Health & Wellbeing

Covid has led to greater emphasis on health and wellbeing – and rightly so. This award recognises organisations that have implemented CX principles to ensure that customers live happier, healthier lives. Show us your results!

Customer Relationship Management

Customer relationship management refers to all the processes in which a company maintains great relations with its customers by analysing and implementing collected data. This category is for organisations with the best client relationship management and the results to prove it.

Customer Growth Strategy

One of the goals of every successful company is increasing the number of customers, year after year. But how to do this? By having a rock-solid strategy. The awards in this category will be given to those organisations who present tangible results for the best customer growth strategy.

Product or Service Development

Launching a new product or service can take your CX up a gear, delighting your customers as a result. What new offerings has your organisation been working on – and what results have you achieved? The judges in this category would love to know!

Product or Service Development Innovation

CX Transformation (up to 5,000 employees)

Making an organisation customer-centric is no easy task/ and achievements in this area deserve to be recognised. If you’ve engaged multiple stakeholders to drive forward your CX agenda and transform your company/ this is the perfect category for you!

CX Transformation

CX Professional

CX Team of the Year

Customer experience involves intricate processes and numerous touchpoints along the way, which is why it’s important to have a good CX team to back you up. With a good team on board, an organisation is ready to face the hardest of challenges and surpass them. Show us why your team deserves to be recognised as the CX Team of the Year and share your story!

Enter Now