Founder Director and Chief Neuroscientist
Dr. Ana Iorga is a consumer neuroscience and behavioral science expert with a deep abiding passion for understanding human behavior. Having spent over 15 years in working with businesses as well as academia, Ana has deep expertise in the world of design, communication and branding across diverse industries such as Finance and Insurance, Consumer Goods, Retail and Automotive. Given her unique academic background, Ana founded Buyer Brain, a consumer neuroscience company that uses neuroscience and behavioral sciences to improve CX and drive deeper customer engagement.
Dr. Iorga has received several awards for her contribution to the CX and communication professions: she ranked 11th in the 2022 CX Stars Awards and 9th in the 2021 CX Stars Awards by Customer Experience Magazine, in 2020 she was nominated by Advertising Week as one of the most influential women in marketing and in 2019 she was the recipient of the GRIT Future List Award for her contribution to the insights industry.
Dr. Iorga is a Medical Doctor that holds a PhD in Consumer Neuroscience and a double MBA degree in Marketing and Finance. Ana serves on the editorial board of NMSBA’s Insights Magazine and is co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in Neuromarketing.