Customer Experience Marketing Lead, AMETI Region
With more than 15 years of overall marketing experience gained in different international companies which are leaders in their industries, Esra currently works as B2B CX Marketing Lead at IFF in the AMETI region.
She is committed to owning customer experience and driving product differentiation in the customer journey by being a trend spotter, storyteller, and value creator in the food and beverage industry. Continuously, she engages with the food and beverage industry players to create innovative experiences that break through the noise and deliver memorable multi-sensorial experiences, which result in end products winning the hearts of millions.
She holds a bachelor's degree in business Administration from Bogazici University and MBA from Istanbul University.